Job Description

Manager, CRM Strategy [JRP-07135]

Academy Sports + Outdoors, headquartered in Katy, is one of the nation’s largest sporting goods and outdoor stores. We offer a broad assortment of quality hunting, fishing, and camping equipment and gear, as well as sports and leisure products, footwear, apparel, and much more. Originally founded in 1938 as a family business in Texas, Academy has grown to hundreds of stores across many states, with $6.4 billion in annual revenue.

Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth. Our Marketing Team is seeking to hire a Manager, CRM Strategy to grow our customer marketing function. In this role, you will sit in the Marketing department, but you will have broad cross-functional range. The selected candidate will drive a portfolio of customer-related projects, collaborate with leadership to set customer experience direction, vision, and priorities, develop roadmaps and drive strategy of customer related programs.

RESPONSIBILITIES:

• Develop strategies for lifecycle, triggered, and personalized customer facing owned channel communication using segmentation and predictive modeling to drive personalization, customer engagement and relevancy
• Lead/manage the current and future portfolio of customer related initiatives in support of our customer roadmap
• Drive cross-functional collaboration across the Customer Operating Team to ensure the advancement of customer strategies and objectives
• Manage implementation of winning strategies from agile POD team
• Create and manage customer program updates (i.e., CRM measurement tracking, Customer Quarterly Business Reviews)
• Lead all phases of CRM engagements including goal setting, campaign planning/testing, launch strategy, and ongoing marketing optimization
• Consistently measure, monitor, evaluate, and refine 1:1/CRM programs to maximize incremental revenue and profit
• Develop a thorough understanding of and follow Academy policies, procedures, and safety rules
• Perform other tasks as assigned

REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 5+ years of experience in CRM, Marketing Strategy, Loyalty
  3-5 years of experience managing large and complex retention marketing campaigns across owned channels (email, SMS/MMS, app push, and direct mail)
• Experience developing advanced CRM strategies, building customer experiences and journeys across multiple channels, and devising content and solutions tailored to address customer opportunities
• Experience analyzing data and creating insights that translate into customer strategy
• Experience managing complex projects from conceptualization to completion
• Experience managing people and developing and leading a strong and effective team
• Retail experience is a plus
• Strategic thinker, leader, and problem solver with a demonstrated ability to design, plan, execute, and deliver results for complex, cross-functional projects
• Proven track record of building and sustaining relationships across all functions and levels in an organization to ensure seamless partnership and execution
• Ability to get into the details while maintaining 30,000-foot view of the strategic goals of the organization
• Experience collaborating and communicating with senior leadership; executive presentation skills a must
• Exceptional analytical and problem-solving skills
• Strong organizational skills with ability to manage multiple projects under tight deadline constraints
  Intellectual curiosity and the ability to navigate ambiguity and complexity
• Ability to maintain a high level of autonomy
• Excellent verbal and written communication skills; ability to simplify complex topics for broad business and technical audiences; comfort presenting and communicating to a wide range of audiences in both formal and informal settings
• Strong leadership and team development skills
• Ability to effectively lead a team and prioritize team workload in a high-energy and collaborative environment

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.

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